Chumbak X Crocs
Product Campaign Design
Client
Role
Executive Visual Designer
Duration
July 2021 - September 2022
Ethos
A collaborative campaign between Chumbak and Crocs, launching a new collection that celebrates the diversity of India.
Role
As Executive Visual Designer, responsible for developing and aligning the campaign’s visual language across multiple channels, ensuring consistency across e-commerce and in-store touchpoints - from initial mood boards to final visuals.
KPIs
Designing the visual language and narrative of the campaign "Issa Vibe"
Support on ideation, visualisation and development of the campaign.
Collaborating with talent to execute a multi-channel campaign with a new product line.
Visual consistency across all in-store and online mediums while weaving a narrative on social media.
Engaging influencers and maintaining the campaign while making it use-generated.
