concept + communication + strategy
Data-driven marketing
Skillsets
Design Thinking
Strategic design
Visual communication
Project management
User-led design
System Design
Service Design
Project management
Strategic Storytelling
Hello! I’m Shruti, a strategic designer with a background of 6+ years in visual communication. I explore how ideas, research, and cultural insight can be shaped into meaningful visual narratives. Through my work across luxury media, branding, and digital platforms, I focus on creating communication systems that connect stories, audiences, and design.
Currently based in Milan, I’m pursuing a Master’s in Strategic Design at Politecnico di Milano, expanding my practice through research-led and interdisciplinary design strategies.
Too Good to Go
Product - Service - System Design
To redesign a service offering for Too Good to Go, a partner app which redistributes surplus food in allowing users to buy unsold food from restaurants, cafes, and shops at heavily discounted prices.
Year
2026
Project Classroom Proposal | Politecnico di Milano
Conde Nast Traveller
Design for Print
Design and execution for the quarterly print magazine of Conde Nast Traveller India
Year
2022-2023
Livingetc
Art Direction | Digital growth strategy
Design and execution for the luxury home-decor and lifestyle print magazine in India along with exploring growth in digital and social sectors.
Year
2023 - 2025
01.
Strategic Design
I combine strategy, research, and visual communication to turn insights into thoughtful design solutions.
02.
Visual Communication
With my background in visual communication, I can create compelling visuals with a strong narrative.l
03.
Design thinking
I use design thinking to understand problems, explore ideas, and develop solutions through research, collaboration, and iteration.
04.
Service Design
I use service design to explore user journeys, identify gaps, and design experiences that connect people, systems, and services.
Let's create something meaningful together.