concept + communication + strategy
The what, the why, and the how.
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I’m a creative and strategic designer with 7+ years of experience across luxury media, brand development, and communication strategy.
My practice brings together strategic brand development, creative strategy, research, storytelling, and visual design - moving from understanding audiences and identifying opportunities to developing ideas, defining direction, and bringing them to life.
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Based in Milan, I recently completed my Master’s in Strategic Design at Politecnico di Milano, further developing my practice through research-led and interdisciplinary design.
Data-driven marketing
Skillsets
Design Thinking
Strategic design
Visual communication
User-led design
System Design
Service Design
Project management
Strategic Storytelling
Conde Nast Traveller
Design for Print | Visual ConsistencyÂ
Design and execution for the quarterly print magazine of Conde Nast Traveller India while maintaining global visual brand consistency
Year
2022-2023
Livingetc
Creative Direction | Digital growth strategy
Design and execution for the luxury home-decor and lifestyle print magazine in India along with exploring growth in digital, social and on-ground sectors.
Year
2023 - 2025
Chumbak X Crocs
Product Campaign Design
To create an interactive, youth-driven campaign for Crocs’ new product line in India, using the collection as a way to celebrate the country’s cultural diversity. The campaign aimed to create a strong connection with a younger audience through engaging visual storytelling, encouraging participation and bringing different regional identities together through a shared, contemporary expression.
Year
2022
Too Good to Go
Product - Service - System Design
To redesign a service offering for Too Good to Go, a partner app which redistributes surplus food in allowing users to buy unsold food from restaurants, cafes, and shops at heavily discounted prices.
To design a media and marketing campaign for the new offerings and establishing a new market.
Year
2026
Project Classroom Proposal | Politecnico di Milano
01.
Design thinking
I use design thinking to understand problems, explore ideas, and develop solutions through research, collaboration, and iteration.
02.
Strategic Design
I combine strategy, research, and visual communication to turn insights into thoughtful design solutions.
03.
Visual Communication
With my background in visual communication, I can create compelling visuals with a strong narrative.l
04.
Creative Direction
I use visual storytelling to transform strategy into compelling brand experiences.
05.
Service Design
I use service design to explore user journeys, identify gaps, and design experiences that connect people, systems, and services.
Let's create something meaningful together.